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Vad är problemet? (What is the problem?) is about human right defenders protecting the land, territorial and environment and the situation about the ongoing criminalization in Guatemala. The purpose of this essay is to highlight and understand how the State of Guatemala is talking about the represented problem (criminalization) by studying the discourse about the implementation from presented poli
The aim of this thesis is to analyze whether the aggressive foreign policy actions recently taken by the Kingdom of Saudi Arabia can be understood and explained through political identity theory and role conception theory from a social constructivist theory perspective. This will be done through a discursive analysis method according to Laclau and Mouffe, aiming to identify a discourse of the iden
This study aims to deepen the understanding of mundane consumption by examining hidden meanings in the case of the Milk Uprising, when sharp decreases in the availability of Skånemejerier’s milk in Scania, Sweden, in 2009 ignited a major consumer revolt. We argue that existing literature is inadequate to explain this case where mundane consumption all of a sudden became spectacular, and that such
This Bachelor thesis critically studies how women’s identities are constructed in resolutions put together by the United Nations. The thesis focuses on three Resolutions on Democratic Republic of the Congo, (RES/2053(2012))(RES/2098(2013) and (RES/2147(2014) in order to highlight how women are being portrayed in new mandates given to intervention forces. By applying Critical Discourse Analysis, Po
Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social media setting and how companies can utilize this behaviour for effective marketing. Method The thesis adopts a constructivist perspective on how we interpret our interviewees, the reality and our own research role. The interviews have been inspired by both ethnographic and a phenomenological appro
The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. The aim of this study is to provide a deeper understanding of how domestic and international students perceive Helsingborg city and to offer insight into the key factors influencing students’ pe
Purpose - Due to a need of the ability to think strategically in today’s business world, the purpose of this study is to examine on the question whether strategic thinking can be developed via academic education. Methodology - Two samples of the program Industriell Ekonomi, fifth-year students and first-year students, were tested regarding their ability to think strategically. The test was conduc
This thesis aims to investigate the advantages and limitations of the lean startup method. Eric Ries published the book The Lean Startup in 2011 and it quickly became popular among entrepreneurs and business developers. However, there is little research on the lean startup method as of today, which has inspired the authors of this thesis to investigate the significance and application of the metho
Purpose: The purpose and aim with this research was to understand how brands successfully can co-opt a social movement; specifically feminism, as part of their brand building-strategies. The phenomenon was explored by comparing one successful case, Libresse’s ‘RedFit’ campaign, with a relatively the less successful case; that is, H&M’s ‘Ladylike’ campaign. Methodology: This study takes a rela
The Eucharist is one of the central rites according to the beliefs of the Christian Church and one of two sacraments in the Lutheran tradition. The purpose of this essay is to inquire into the possibility of creating a eucharistic table within the Church of Sweden where no one is excluded becauce of personal restrictions such as allergy to the communion elements. Through this essay I have done a c
The 1st of August 2018, Denmark became one in the line of European countries that during the last decade have introduced a ban towards face covering in public places. Even though this ban is formulated in a general way, which includes all face coverings that prevent others from noticing facial expressions, the debate surrounding the ban have been concentrated around women who wears full cover veil
Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. Methodology: An exploratory case study on Airbnb and Marriott International based on a qualitative research a
Denna syftar till att undersöka de argument som Obama-administrationen uttryckte angående ett amerikanskt militärt ingripande i Syrien till följd av de syriska regimens användning av kemiska vapen år 2013. Under sitt presidentskap uppgav Obama att USA drar en "röd linje" vid användade av kemiska vapen mot civila, men hotet visade sig vara tomt ett år senare när tusentals människor dödadeThis paper aims to examine the arguments proposed by the Obama administration regarding a U.S. military intervention in Syria due to the use of chemical weapons by the Syrian regime in 2013. During his presidency, Obama stated that the He draws a ‘red line’ at the use of chemical weapons against civilians, but the threat proved to be empty a year later when thousands of people were killed in a che
Syftet med detta examensarbete är att öka kunskapen kring hur AI inom fysisk Retail får konsekvenser för konsumenters värdeskapande. Vikten av kompetens och kunskap i kombination med teknik betonas för att möjliggöra förbättrade kundupplevelser inom fysisk retail. Kundens köpbeslut påverkas främst av människors kunskap och kompetens, där tekniken kompletterar och stöttar den mänskliga interakThe purpose of this thesis is to increase knowledge about how AI in physical Retail has consequences for consumers' value creation. The importance of competence and knowledge in combination with technology is emphasized to enable improved customer experiences in physical retail. The customer's purchase decision is primarily influenced by people's knowledge and competence, where tech
This paper examines relocation of taxpayers during 2000 to 2021 across Swedish local work regions and its implications on the tax system. There exist 290 mu- nicipalities in Sweden, which are divided into 67 local work regions. Relocation is categorised as either relocation within or outside local work regions. Furthermore, a distinction is made between age and income groups in order to capture po
Challenges connected to unsustainable practices are becoming more prominent in society and higher education can aid in promoting sustainability. Swedish universities are since 2006 regulated by law to integrate sustainability into their practices, therefore, this thesis uses qualitative analysis to investigate if the law has promoted integration of sustainable development in the syllabi of a Swedi
Conflict-related sexual violence against men occurs more frequently than often assumed, yet academic research and policy papers from international organizations tend to overlook male victims. The purpose of this study is to contribute to this limited knowledge by analyzing the effects of conflict-related sexual violence against men through a case study of the Democratic Republic of the Congo, a co
Research question: "How do young women construct and perform aspirational identities through the Clean Girl aesthetic on digital platforms?" Purpose: The purpose of this study is to expand the understanding of how trendy aesthetics on digital platforms like TikTok shape users’ identity construction and self-performance. Theoretical perspective: Two main theoretical fields, aspirational
Amid a global housing crisis that leaves more than 1.6 billion people inadequately housed, dominant legal and policy frameworks still define “adequate housing” largely in terms of fixed outcomes such as tenure security, affordability, and habitability. This thesis argues that these lists overlook a critical dimension: people’s housing agency, the real freedom to shape their housing situation. Grou
Forskningsfråga: Hur förtrollar sociala medieplattformar såsom TikTok, unga konsumenter (Generation Z)? Vilket typ av konsumentengagemang skapar TikTok? Syfte: Syftet med denna studie är att undersöka hur unga konsumenter förtrollas av TikTok som social medie och vilka faktorer som skapar konsumentengagemang, för att ta reda på vad som gör appen lockande och varför det leder till beroende. Metod: Research question: How do social media platforms like TikTok enchant young consumers (Generation Z)? What type of consumer engagement does TikTok create? Purpose: The purpose of this study is to investigate how young consumers are enchanted by TikTok as a social media platform and what factors create consumer engagement, this to find out what makes the app appealing and why it leads to addiction.
