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An Ethical Dilemma in Influencer Marketing: Discovering Social Media Influencers' Justifications for Promoting Aesthetic Surgery

Background: The rise of influencer marketing, fuelled by globalisation and social media popularity, has led to an increased ethically contested promotion of aesthetic surgery by influencers. Existing research has primarily focused on consumers, leaving the influencer perspective and their ethical justifications largely unexplored. Purpose: To explore the ethical justifications of social media infl

Pionjärernas proletära pedagogik: Bruket av pedagogisk bildning, inlevelse och skapande med målet att uppfylla den kommunistiska utopin, 1924 –1929

The Proletarian Pedagogy of the Pioneers: Education Through Self-Cultivation, Immersion, and Creativity with the Aim to Achieve the Communist Utopia, 1924–1929. The thesis examines how the Swedish pioneer movement between the years 1924 and 1929 tried to raise the new socialist generation through a pedagogy which they believed were necessary to achieve the Communist Utopia, the classless society.

Climate Change in UNCLOS – A study of State obligations and responsibility in light of the 2024 ITLOS Advisory Opinion

Det akuta klimathot som mänskligheten står inför kräver insatser av hela det globala samfundet. Inom den internationella rätten hanteras utsläpp av växthusgaser genom en växelverkan mellan flera olika rättsområden. I ljuset av havens betydelse för planetens klimatreglering spelar den internationella havs-rätten och UNCLOS en viktig roll i att mildra klimatförändringarna. Med utgångspunkt i rättsdoThe urgency of the climate change crisis calls for global efforts. Mitigation of GHG-pollution within international law consists of the interaction of multiple legal areas. Given the importance of the oceans in climate regulation, the international law of the sea and UNCLOS are important in protecting the marine environment. By the use of the legal dogmatic method, the essay seeks to examine the o

Sverigedemokraterna och klimatförnekelse

Climate change is a global issue and a serious threat to the world we live in. The consequences of climate change are devastating. Despite the overwhelming scientific consensus on climate change, studies have shown that politicians and voters of far-right parties are particularly likely to dismiss climate change. People who in various ways go against the research and large amounts of scientific ev

Visitationszoner i Sverige - Polisers reflektioner

Visitation zones have been a highly debated topic in Sweden for the last couple of years. The right wing parties in Sweden are great supporters of implementing this as a solution for the rising gun violence in the country. Whereas others, especially criminologists, have raised concerns about it being counterproductive. There is little research on the topic of visitation zones, and the research ava

IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. Furthermore, previous research has requested studies that determine success factors for social robot adoption in specific markets. This thesis therefore investigates

Skandalers påverkan på konsumenters inställning till varumärken

Titel: Skandalers påverkan på konsumenters inställning till varumärken. Seminariedatum: 1 juni 2023 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Emma Borg, Josefine Grundström, Malte Hellsing Handledare: Jon Bertilsson Fem nyckelord: Skandaler, Varumärkeskriser, Moral, Konsumenter, Image Forskningsfråga: Varför har skandaler en oklar inverkan på konsumenters instTitle: Scandals impact on consumers' attitudes towards brands. Seminar date: 1 June 2023 Course: FEKH29, Degree Project in Marketing, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS‐cr Authors: Emma Borg, Josefine Grundström, Malte Hellsing Advisor: Jon Bertilsson Key words: Scandals, Brand crisis, Ethics, Consumers, Image Research question: Why do scan

Growing home together: An eco-phenomenological study of urban wild-gardeners’ experience of insects

Assumptions about humankind’s separation from the rest of life on Earth have fuelled worldwide environmental destruction and a subsequent widespread loss of abundance and biodiversity amongst insects. As insects are vital to the health of the biosphere, a reconciliation of humans with the natural world is in due season. Drawing on eco-phenomenological ideas of the Flesh, embodied perception, and b

Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. Despite this, little is known about the relationships between consumers and cosmetic brands (consumer-brand relationships)

Coworking: A Case Study at The Ground

PURPOSE The purpose of this study is to examine the effects of coworking space as it relates to meeting the common goals of collaboration, community, and creativity for its members. Through a case study of a coworking space, the study seeks answers to questions as: “How can coworking spaces enhance community, collaboration, and creativity to create a better experience for their members?” and “Are

Analysis of the EU Countermeasures vis-à-vis Russia’s Information Influence Activities in the Western Balkans

The European Union is challenged by systematic, well-resourced, and large-scale information influence activities emanating from Russia. Kremlin’s disinformation and propaganda activities discredit the EU reputation, erode Western values, and impede European integration. Russia’s use of information operations traces back to Soviet propaganda. As propaganda is an old concept, there is overarching li

An Empirical Study of Value at Risk in the Chinese Stock Market

Nowadays, value at risk (VaR) has developed into a standard indicator in the financial risk measuring field. The aim of this study is not only to measure the risk of the Chinese stock market using VaR methods, but also to value whether the downside risk is priced in the expected return in the market. This study estimates VaR of six indices using four approaches at both 95% and 99% confidence level

Den levitiska offerkultens funktion enligt Hebreerbrevets författare - en argumentationsanalys av Hebreerbrevet kapitel 7-10

In this essay, I examine how the author of Hebrews argues in 7:1-10:18 with respect to the Levitical sacrificial cult and its function. Many scholars claim that the author disqualifies and condemns the Levitical cult as ineffective and unsuccessful at the same time as he is building his argument on the cult. This conclusion has led some to question the sustainability of his argumentation. Furtherm

Consumer Participation in FMCG Crowdsourcing Contests

Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in

En gränsöverskridande historia. En analys av det fantastiska i Maria Gripes roman Agnes Cecilia - en sällsam historia.

Uppsatsen syftar till att undersöka huruvida Maria Gripes roman Agnes Cecilia – en sällsam historia (1981) kan sägas tillhöra den fantastiska litteraturen. Analysen utgår från Tzvetan Todorovs teori om den fantastiska genren som den presenteras i hans studie The Fantastic: A Structural Approach to a Literary Genre, publicerad 1970. Den fantastiska litteraturen är i hans bemärkelse en tvetydig litt

The impact of individual intrapreneurship on the role of the subsidiary - A single case study exploring the impact of individual intrapreneurship within a subsidiary on the role of this subsidiary in a multinational corporation context

In the context of multinational corporations, subsidiaries became increasingly important for the organization as a whole over the last decades. Taking into account gaps found in the literature in the field of subsidiaries, the authors of this thesis aim to understand “how does individual intrapreneurship within a subsidiary impact the role of this subsidiary in an MNC context?”. In order to under

Nyhetsrapporteringen om utsatta EU-medborgare i Sverige saknar ett människorättsperspektiv - En analys av skildringen av utsatta EU-medborgare i den redaktionella nyhetsrapporteringen i Sverige under 2019 och 2020

Utsatta EU-medborgare som befinner sig i Sverige får sina grundläggande mänskliga rättigheter kränkta. På grund av fattigdom, diskriminering och marginalisering har utsatta EU-medborgare, de flesta romer, kommit till Sverige för att söka försörjning. FN har uttryckt en stor oro över situationen och behandlingen av utsatta EU-medborgare i Sverige. Syftet med den här uppsatsen är att undersöka hur Vulnerable EU-citizens’ basic human rights are being violated today in Sweden. Due to poverty, discrimination and marginalization vulnerable EU-citizens, most of whom identify as Roma, have come to Sweden to find self-provision. The UN have expressed great concern over the situation and treatment of vulnerable EU-citizens in Sweden. The purpose of this essay is to examine how vulnerable EU-citize

Individanpassad marknadsföring på digitala plattformar

Syfte: Syftet med uppsatsen är att undersöka vilka attityder konsumenter har till individanpassad marknadsföring och huruvida attityderna påverkas av var konsumenten befinner sig i köpprocessen, vilken relation de har till företaget, samt faktorerna ålder, deras inställning till personlig integritet och vilket förtroende de har för företag. Teoretiskt ramverk: Köpprocessen av Kotler och Keller, d