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Sammanfattning Examensarbetets titel: Lyxkonsumtion bland svenska studenter Seminariedatum: 2014-06-05 Ämne/kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidat- nivå, 15 högskolepoäng Författare: Oskar Britting, Eleni Gahnsby, Viktor Hansson Handledare: Jon Bertilsson Nyckelord: Lyxkonsumtion, iögonfallande konsumtion, identitetssökande, konsument- beteende, självbild Sy

The novels Lady Audley’s Secret and The Picture of Dorian Gray both feature a beautiful but corrupted character as protagonist, the corruption of whom only gets revealed slowly to the reader while the fascination for the characters’ beauty is vanishing. This essay is investigating how this beauty is used in the two novels respectively and gives a general overview of contemporary readers’ perceptio

Individuals as consumers in the EU and the U.S. are increasingly utilizing data collecting solutions on a daily basis to benefit from smart and efficient lifestyles. By providing personal data directly or indirectly to data service providers, processors or controllers; commercial actors have advantageous possibilities to track, obtain, process, monitor, transmit, and store personal data to improve

The current debate on different models of global democracy has at times pitted proponents of ’statist’, ’cosmopolitan’, and ’pluralistic’ perspectives against each other, each claiming to represent perspectives fulfilling normative criteria for maintaining democratic legitimacy in a wider global and transnational sphere. This paper sets out to act in defence of one of these models in particular, n

This thesis investigates whether the stock market in the Baltic countries exhibit herd behavior during the period 2006-2014. A quantitative approach is used to see if investors show group oriented mentality in Estonia, Latvia, and Lithuania, and in the Baltics as whole. This is further complemented with a qualitative approach. The quantitative part is based on a market wide approach. The models pr

Vad är problemet? (What is the problem?) is about human right defenders protecting the land, territorial and environment and the situation about the ongoing criminalization in Guatemala. The purpose of this essay is to highlight and understand how the State of Guatemala is talking about the represented problem (criminalization) by studying the discourse about the implementation from presented poli

The aim of this thesis is to analyze whether the aggressive foreign policy actions recently taken by the Kingdom of Saudi Arabia can be understood and explained through political identity theory and role conception theory from a social constructivist theory perspective. This will be done through a discursive analysis method according to Laclau and Mouffe, aiming to identify a discourse of the iden

This study aims to deepen the understanding of mundane consumption by examining hidden meanings in the case of the Milk Uprising, when sharp decreases in the availability of Skånemejerier’s milk in Scania, Sweden, in 2009 ignited a major consumer revolt. We argue that existing literature is inadequate to explain this case where mundane consumption all of a sudden became spectacular, and that such

This Bachelor thesis critically studies how women’s identities are constructed in resolutions put together by the United Nations. The thesis focuses on three Resolutions on Democratic Republic of the Congo, (RES/2053(2012))(RES/2098(2013) and (RES/2147(2014) in order to highlight how women are being portrayed in new mandates given to intervention forces. By applying Critical Discourse Analysis, Po

Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social media setting and how companies can utilize this behaviour for effective marketing. Method The thesis adopts a constructivist perspective on how we interpret our interviewees, the reality and our own research role. The interviews have been inspired by both ethnographic and a phenomenological appro

Denna syftar till att undersöka de argument som Obama-administrationen uttryckte angående ett amerikanskt militärt ingripande i Syrien till följd av de syriska regimens användning av kemiska vapen år 2013. Under sitt presidentskap uppgav Obama att USA drar en "röd linje" vid användade av kemiska vapen mot civila, men hotet visade sig vara tomt ett år senare när tusentals människor dödadeThis paper aims to examine the arguments proposed by the Obama administration regarding a U.S. military intervention in Syria due to the use of chemical weapons by the Syrian regime in 2013. During his presidency, Obama stated that the He draws a ‘red line’ at the use of chemical weapons against civilians, but the threat proved to be empty a year later when thousands of people were killed in a che

The last decades, far-right political parties made huge advancements in divisive elections in the West with growing anti-refugee and anti-Islam sentiments. There is no doubt that policies in Sweden have emboldened the far-right. The real question is how does this affect the already established lives of children of immigrants that come from a different culture? The purpose of this study is two-fold

Thesis Purpose: The objective of this study is to research how vocal green companies can use green claims in online marketing advertisement text with the aim to recommend ways in which they can positively impact the purchase intention of environmentally friendly fashion products. Methodology: In this quantitative study, the data is analysed through correlations, after which significant difference

Titel: Framtidens Projektledare, i en digital och global byggbransch. Författare: Sebastian Larsson Handledare: Radhlinah Aulin, universitetslektor på̊ institutionen för bygg- och miljöteknologi, avdelningen för byggproduktion, Lunds Universitet. Examinator: Anne Landin, professor på̊ institutionen för bygg- och miljöteknologi, avdelningen för byggproduktion, Lunds Universitet. Syfte: Syftet mTitle: The Future Project Manager, in a globalized and digitized construction industry. Author: Sebastian Larsson Supervisor: Radhlinah Aulin, Senior lecturer at the Department of Building and Environmental Technology, Division of Construction Management, Lund University. Examinator: Anne Landin, Professor at the Department of Building and Environmental Technology, Division of Construction Mana

Syfte: Syftet med studien är att titta på hur ett företag med sina risker spridda över olika branscher arbetar med att förstärka sin verksamhet i förhållande till framfarten av en global kris, i detta fall Covid-19. För denna studiens genomförande har vi valt att förhålla oss till företagets upplevda styrkor i förhållande till krishantering och hur denna krishantering kan hjälpa till att bibehållaPurpose: The purpose of the study is to look at how a company with its risks spread across different industries is working to strengthen its operations in relation to the progress of a global crisis, in this case Covid-19. As the purpose of this study, we have chosen to relate to the company's perceived strengths in relation to crisis management and how this crisis management can help maintain

This research seeks to investigate access to justice in Liberia, specifically delving into corruption in the Liberian Judiciary and its nexus to pretrial detention

The global pandemic of Covid-19 has drastically changed the behaviour of citizens around the world. This research aims to identify actions that ensure low-carbon, inclusive forms of mobility that respond to the behavioural changes during Covid-19. The city of Hamburg, Germany, and its problems with transport-related emissions and socio-economic inequalities serve as a representative case study. Th