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Syfte: Uppsatsen avser att undersöka hur konsumenten uppfattar trovärdighet i förhållande till talespersoner i kontexten av en reklamfilm och företagets varumärke. Detta för att komma med ett teoretiskt kunskapsbidrag inom det teoretiska ämnet The Source Credibility Theory. Teoretiska perspektiv: Uppsatsen tar utgångspunkt ur The Source Credibility Theory med inriktning på The Source Credibility M

The aim of my study is to find out how Peru's recently signed free trade agreements have affected the volume of imports of fishmeal by the partner countries.

This paper examines the relationship between population growth and economic growth in the European Union during 1962-2017. By combining earlier research and economic growth theory a combined model is presented, which attempts to capture both positive and negative outcomes of population growth on economic growth. The aim of the study is to contribute to earlier research by focusing on the general e

The aim of this study was to analyze the female under-representation in the Swedish Armed Forces in order to gain a deeper understanding of the organization’s underlying difficulties in recruiting and retaining women. By collecting a women’s experience of the Swedish Armed Forces via a web survey and applying a qualitative content analysis to investigate the respondents’ answers, the study wishes

Increasing CO₂ emission is considered as the main reason for global warming in the world. One of the reasons for producing CO₂ is using of fossil-based materials in the construction projects. This study intends to assess the using bio-based materials instead of fossil-based materials for the thermal insulation layer of the external walls and roofs. Another focus of this project is using green conc

Den internationella arenan domineras av stater. Staters existens är befäst i sedvanerätten genom Montevideokonventionen. Det har dock i ivern att hålla sig fast vid denna uppstått en uppfattning om att de kriterierna som krävs för att något kan anses vara en stat, också blir gällande e contrario i hänsyn till när stater ska anses upphöra att existera. En av de fyra kriterierna är kriteriet om terrThe global arena is dominated by states. The existence of a state is regulated in the Montevideo Convention on the Rights of States. There does however seem, that in the desire to follow this convention, a definitive opinion that states losing one of the criteria set up by the convention, also means losing their stateship, as a Montevideo Convention e contrario, if you will. One of these four crit

Enligt svensk processrätt råder som huvudregel fri bevisvärdering och fri bevisföring. Fri bevisföring innebär att det som utgångspunkt inte får finnas någon begränsning av vilken sorts bevisning som presenteras i en rättegång. Detta hänger samman med den fria bevisvärderingen som innebär att det inte finns några regler gällande hur en viss typ av bevisning får värderas. Vidare har enligt artikel According to Swedish procedural law, the process of production of evidence and the evaluation of evidence should be free. That the production of evidence is free means that, as a general rule, there must be no restriction on the type of evidence presented in trial. This is connected with the free evaluation of evidence, which means that there must be no rules regarding how a certain type of eviden

Differentiating between compounds and phrases can often be difficult. One of the main reasons for this is a compound and a phrase can have the same surface form. In this essay atypical noun- noun combination, which could be possible compounds are investigated. The research questions for this essay include if these combinations are compounds or phrases, what these noun-noun combinations look like a

The UK was considered to be one of Sweden’s best friends and allies in the European Union. When the UK decided to leave in 2016, Sweden was forced to reconsider their strategy for maximising its influence in the union. In 2020 Sweden’s strategy to join the frugal four seemed to become more permanent. The frugal four is a group of nations including, Denmark, The Netherlands, Austria and Sweden. The

Ecuador has experienced a drastic political transformation since the return to neoliberalism under the reign of president Lenin Moreno. Political contentions between the government, environmentalists, and indigenous peoples have led to increased social resistance, protesting the use of extractivism and other neoliberal policies to increase economic growth and relieve national debt. In 2019, the Wa

Around the world the rise of populist and anti-globalization forces can be seen. In Sweden this movement is prevalent as well, as the populist party the Sweden Democrats is experiencing a substantial increase in support. The reason for this is a widely debated subject amongst scholars. One potential explanation for the rise of populism could be the increased imports from China in recent years. Pre

Teachers in Sweden are instructed not just to teach their subject but also fundamental values. However, educators are given no guidelines as to how to do this. It therefore becomes relevant to research how language teachers can use literary works in school to ensure that students acquire knowledge about themes found in the curriculum, thus combining an important part from the subject’s contents wi

Purpose: The aim of this thesis is to investigate the effects of CEO narcissism in relation to corporate performance and whether there are distinct differences between companies earlier in the corporate life cycle and more mature firms. Methodology: This thesis uses quantitative method with a deductive approach. Five regression models were constructed to investigate the research question. Theore

The thesis explored how waste could be prevented through public procurement in the public institutions on the Danish island, Bornholm. The island has set an ambitious vision, ‘Bornholm showing the way – without waste 2032’, aiming for 100 % waste recycling and reuse by 2032. To reach the vision, it is essential to include waste prevention, particularly dematerialisation before goods are procured o

The aim of this paper is to study the international soccer and politics from an theoretical standpoint and try two different theoretical approaches that has been developed and see if they can answer why a large international aid organization like UNHCR would like to collaborate with the Swedish soccer team Malmö FF. In this paper the theory of Sport-diplomacy and The Global Football Field will be

Historically being a success to the European Union and its integration processes, technical standardisation has been a dormant policy area low down on the European Commission’s agenda priority list – until now. The increasing international competition has arguably spurred the Commission to push for speedy developments in standardisation to establish the EU once again in a leading position, thus ef

This thesis provides an account of the pledge-making and eventual pledge fulfilment of the Swedish government of 2014, which consisted of the Social Democratic Party and the Green Party. It is grounded in the theoretical approaches of the mandate model of representation and promissory representation. It explores whether the pledges these two parties made within issue areas that their voters identi

This study establishes itself within the Social Accounting literature, particularly in the Corporate Social Responsibility (CSR) string in an effort to develop the knowledge of the current Swedish market, regarding gender equality. The objective of this thesis is to offer a thorough examination of the condition of sustainability reporting on gender equality across Swedish state-owned businesses.

There has been an upswing of liberal governments within the European Union over the past few decades and a way of handling these developments have been sanctions. Countries such as Poland, Hungary and Austria all have in various ways seen the consequences of these sanctions. This thesis examines whether the use of sanctions towards member states in the EU should be seen as justifiable if a state v