Är hållbarhet H&M:s utopi? En kvalitativ undersökning av H&M:s hållbarhetsrapporter
In this bachelor’s thesis, “Is Sustainability H&M’s Utopia? A Qualitative Analysis of H&M’s Sustainability Report”, we investigate H&M’s journey towards sustainability through an analysis of their sustainability reports from 2002, 2012, 2022 and 2023. This analysis is completed with the help of Ernst Bloch’s theory of utopia, performativity theory, Marxist theory and decolonial theory.
