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‘Causality’ in in-service information and design actions

In the global market of air transport, integration of products and services is now seen as being necessary for the long-term success of engine manufacturers. This paper describes research stimulated by a fundamental shift that is occurring in the manufacture and marketing of aero engines for commercial and defence purposes, away from the selling of products to the provision of services. Our collab

Closer to a win-win situation? Changes in the salespersons-customer relationship when implementing value-selling

Value selling is often presented to be the most profitable and competitive sales practice in business markets. This paper argues that the relevant theory does not consider the consequences of introducing value selling for the relationship between the individual salesperson and buyer. This is problematic since the literature assigns most responsibilities within value selling to the salesperson. The

Show me the direction – how accurate does it have to be?

One factor which can be expected to influence performance in applications where the user is expected to point a device in some direction to obtain information is the angle interval in which the user gets feedback. The present study was performed in order to get a better understanding of the influence of this angle interval on navigation performance. Results indicate that users are able to handle q

GREAT : A Campaign Approach to Projecting Soft Power

When the GREAT campaign was announced in 2011, we were still in theera of New Public Diplomacy, and were wrapped up in the potentialof digital media to change the diplomatic landscape. Interconnectedglobal publics were supposed to solve wicked global problems likeclimate change through inclusion and dialogue; by sharing knowledgeand working together to shape social change. The role of governmentsw