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Original/Value: This paper contributes to the narrow body of research on a complex phenomenon: brand activism and customers’ perception. It presents a new framework for analysing the relationship between the brand vision and brand image. Furthermore, it compares and contrasts the brand activism of two different fashion companies.
The purpose of this project is to investigate the performance of a spectrometer capable of measuring both momentum and spin of particles. More specifically, we investigated what parameters are required in order to separate particles with opposite spins at least 1 mm. This project can serve as the first step in the process of building such a spectrometer. This spectrometer takes the core principle
The world is constantly changing, and business strategies are changing with it. Companies are offering new delivery options and technologies for customers globally when doing purchases. IKEA, a global furniture retailer, is expanding their touchpoints by opening retail stores in city centre locations in order to become more accessible. The ways customers travel in urban areas are more varied incl
Connecting science to political agenda-setting is essential for a sustainable transition and acceptable politics. This task is complicated by phenomena like post-truth, for which facts are a non-issue. However, post-truth is not the only issue. The practice of political spin, in which the significance of facts is reconstructed according to specific interests poses another threat to scientific cred
This thesis investigates the use of the UNIDROIT Principles of International Commercial Contracts (UPICC) in the application of the United Nations Convention on Contracts for the International Sale of Goods (CISG), with particular attention to their role in interpretation and gap-filling. Rather than focusing solely on theoretical compatibility, the study examines how courts and arbitral tribunals
Hard turning offers a cost-effective alternative to traditional grinding, yet the tool wear progression limits the broader industrial adoption. During hard turning, the surface microstructure of AISI 52100 steel transforms into a nanocrystalline structure known as white layer, accompanied by significant surface residual stresses. With optimal cutting conditions, surfaces develop nanocrystalline mi
Climatic factors and water and land use management mainly impact dust storm frequency and intensity. Water scarcity and a drier climate will lead to more severe and frequent dust storms in the near and far future. This makes dust storm susceptibility a dynamic phenomenon requiring spatiotemporal analyses. Regarding the complexity of this phenomenon, this chapter discusses AI-based methods for spat
Background: Induced resistance (IR) can be part of a sustainable plant protection strategy against important plant diseases. beta-aminobutyric acid (BABA) can induce resistance in a wide range of plants against several types of pathogens, including potato infected with Phytophthora infestans. However, the molecular mechanisms behind this are unclear and seem to be dependent on the system studied.
In 1995, Best et al. published a formula for the exact bit error probability for Viterbi decoding of the rate R=1/2, memory m=1 (2-state) convolutional encoder with generator matrix G(D)=(1 1+D) when used to communicate over the binary symmetric channel. Their formula was later extended to the rate R=1/2, memory m=2 (4-state) convolutional encoder with generator matrix G(D)=(1+D^2 1+D+D^2) by Lent
Den här uppsatsen har syftat till att undersöka flexicurity och dess underkategori kallad employment security och hur dess utbredning har påverkat arbetsmarknaderna i Sverige och Italien, och genom en komparation av dessa båda kombinerat med en ordentlig utredning kring flexicuritybegreppet försökt ge en bild av huruvida den är en strategi för framtiden för EU som helhet. Båda länderna har i ett h
Despite national progress, stunting remains prevalent in specific regions of Rwanda, highlighting the limitations of coarse-resolution data for effective mapping and intervention planning. This study explored optimal spatial resolution and analytical approach to capture localised dynamics and the multifactorial nature of stunting. A cross-sectional, population-based study was conducted in the Nort
Drylands account for a disproportionate share of the world’s armed conflicts, a pattern frequently interpreted through the lens of resource scarcity– where climate change and water stress are seen as primary drivers of violence. While this framing underscores critical environmental pressures, it risks simplifying the complex social, ecological and political realities of these regions. This article
A search for R-parity-conserving supersymmetry in events with large missing transverse momentum, jets and at least one hadronically decaying τ-lepton is presented. Both gluino and squark pair production are considered, with the cascade decay of each gluino or squark producing either a τ-slepton or a τ-sneutrino. Three channels are examined, requiring either exactly one hadronically decaying τ-lept
INTRODUCTION: Autoantibodies against insulin (IAA) are early appearing markers of autoimmunity against the pancreatic islet beta cells and predict progression to type 1 diabetes if additional islet autoantibodies also develop. It is still controversial if proinsulin rather than insulin is the primary autoantibody.METHODS: The aim of the present study was to compare the half-maximal concentration (
This report is a result of a Master Thesis in Mechanical Engineering with Product Development at the Faculty of Engineering, Lund University. The Master Thesis was performed during the spring of 2012 at Frankly Development in Malmö. Frankly is Product Creation Company with great knowledge in developing consumer electronics, sports equipment and other type of products. The thesis was initiated by C
This study assessed whether methods for capturing the pedestrian experience of outdoor lighting, previously evaluated in a full‐scale laboratory, were applicable in a real‐world setting. It applied an approach capturing the human response to outdoor lighting in a systematic way, by assessing perception, evaluation and behaviour in the lit environment. The study involved 81 participants from two ag
