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Ingen (e-mail) reklam tack!

Title: No e-mail marketing, please! A qualitative study about e-mail marketing Seminar date: 4th of June 2019 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 credits Authors: Christoffer Andreasson, Johannes Ehn & Julia Rosberg Advisor: Burak Tunca Key words: Direct marketing, e-mail marketing, permission marketing, relationship marketi

THERE ARE TWO SIDES TO EVERY BRAND

Thesis purpose: The purpose of this thesis revolves around investigating which factors a company should consider when attempting to dual brand a wide array of products. Methodology: Our thesis intends to investigate the opinions of dual branding among FMCG companies within the Swedish market. We have conducted a qualitative approach, consisting of interviewing five marketing practitioners, mostly

Harnessing the microbiomes of water treatment and distribution for cleaner water

Many water treatment processes used to improve the quality of drinking- and wastewater directly or indirectly affect, or are affected by, the activity of microbes. These activities can improve water quality, presenting sustainable alternatives to mechanical or chemical processes. As water is distributed, it is also changed by microbes. Harnessing the potential of microbes to improve water quality

Qualitative research methods : Interviewing as a way of learning and knowing

This paper is based on the keynote talk that I gave on the EAHIL+ICAHIS+ICLC 2015 Workshop in Edinburgh. A starting point for the talk was the theme for the Workshop: “Research-minded: supporting, understanding, conducting research”. Some features of qualitative research are presented and a number of methodsare mentioned before zooming in on interviewing, discussing some aspects of that method wit

Exploring Anaerobic Bacteria for Industrial Biotechnology - Diversity Studies, Screening and Biorefinery Applications

Depletion of easily accessible fossil energy resources, threat of climate change and political priority to achieve energy self-sufficiency and sustainable solutions prioritize a conscious and smart use of renewable resources to generate a bio-based economy. Bio-based compounds can replace chemicals and fuels that are now mainly produced from crude oil. Efficient processes for the conversion of pla

CFD investigation of a unit cell inside a Plate Heat Exchanger

The transport of heat from hot to cold mediums is called heat transfer. It can be used for either heating or cooling machines, electronics food, etc. in industry. Examples are the cooling of a car engine or recovering heat from a power plant turbine. In these types of applications, it is practical to use fluids of high heat capacity as mediums for transferring heat as this means they that they are

Diluted Operation of a Heavy-Duty Natural Gas Engine - Aiming at Improved Effciency, Emission and Maximum Load

Most heavy-duty engines are diesel operated. Severe emission regulations, high fuel prices, high technology costs (e.g. catalysts, fuel injection systems) and unsustainably in supplying fuel are enough reasons to convenience engine developers to explore alternative technologies or fuels. Using natural gas/biogas can be a very good alternative due to the attractive fuel properties regarding emissio

Proposed method for Probabilistic Energy Simulations for Multifamily Dwellings

As regulations regarding energy use and emissions of CO2 equivalents in buildings become more stringent, the need for more accurate tools and improved methods for predicting these parameters in building performance simulations increases. In the first part of this project, a probabilistic method was developed and applied to the transient energy calculations and evaluated using a single-family dwell

Intratumoral distribution and pharmacokinetics of the radiolabeled ICAM-1 targeting monoclonal antibody R6.5 in a prostate cancer mouse model

Despite new therapies, castration-resistant prostate cancer (CRPC) is still incurable. Intercellular Adhesion Molecule 1 (ICAM-1) is a well-characterized cell surface protein involved in prostate cancer pathogenesis, differentially expressed during transition from hormone-sensitive to CRPC. This study aimed to investigate ICAM-1 as a target for imaging and radioimmunotherapy of CRPC.Anti-ICAM-1 an