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Title: “What if you could smell through the phone” – A qualitative study on influencer marketing of sensory products from a consumer perspective Seminar date: 2020-01-14 Course: FEKH29, Business administration: Degree Project in Marketing Undergraduate Level, 15 credits Authors: Hörstedt Emily, Mårtensson Josefin, Tran Maya Advisor: Cerne Annette Key words: Instagram, influencers, influencer marke