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This study examines the relationship between online ratings and the sales performance of video games on the Swedish market. The thesis aims to fill a gap in the research within the fast growing field of video games and contribute to the theoretical understanding of how online ratings in a word-of-mouth framework can serve as a transaction cost reducer. It also aims to assist firms active in the vi

Despite the tempting potential for attractive profits presented by a momentum strategy, it encounters two primary challenges. First, there are infrequent, yet significant losses when the market is imposed by high volatility. Second, the strategy incurs high turnover costs due to the constant rebalancing of the portfolio. To mitigate these issues, this paper implements strategies for volatility tim

After a brief introduction to the current general milk industry, the emergence of oat milk is presented, as well as shifting trends in milk consumption. This study aims to analyze oat milk precisely. The analysis is done in terms of packaging. Therefore, oat milk packaging and all the packaging elements were analyzed. After a literature review of Consumer Perception, Consumer Motivation, Consume

This study investigates how expiration dates and dynamic shelf life labels influence consumer preferences and willingness to pay (WTP) for fresh chicken products. Using a discrete choice experiment (DCE), the research evaluates the impact of shelf life duration, price, and the presence of a real-time freshness indicator on consumer decision-making. A sample of fresh chicken consumers in Lund, Swed

We study attitudes toward offering monetary payments for vaccination. We develop the Policy Lab, an experimental paradigm to characterize policy preferences in which participants decide whether to implement actual interventions to influence others' real-world behavior. In two studies with representative samples of the Swedish population (N=2,010) and one with Swedish policymakers (N=2,008), partic

In order to understand where and how the Swedish public access their medicines, especially prescribed medicines, an online survey was conducted as a pilot study during April and May 2016. Among a collection of 155 answers, the data shows that, although a majority of the respondents feel hesitated and negative towards shopping prescribed medicines online, a tendency is demonstrated that people woul

Background: Thailand is not only a popular destination for Swedish tourists, it is also the foreign country where the largest numbers of Swedish males contract HIV. This study investigated sexual risk-behaviour of Swedish men who have sex with commercial sex workers (CSW) in Thailand. Method: Eligible men were approached on location in red-light districts of Pattaya and Bangkok with a self-adminis