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The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements.
Utgångspunkten för undersökningen var en intervjuguide som används på en behandlingsenhet för såväl kvinnor och män som varit utsatta för eller utövat våld i nära relation, som för barn som bevittnat eller varit direkt utsatta för våldet. Analysen visade att våld i nära relation utövas av såväl män som kvinnor men när det gäller utsatthet för mer frekvent våld, i den grupp där terrorvåld förekommeThe starting point for the study was an interview guide used in a treatment unit for both women and men who have been exposed to or exercised intimate partner violence, as well as children who have witnessed or been directly exposed to the violence. The analysis of the source material showed that intimate partner violence is exercised by both men and women but in terms of exposure to more frequent
Communication today is not something merely taking place face to face, technology such as the internet and social media channels have opened up for endless interactions taking place in the online world. User generated content in the form of online travel reviews come with many challenges and opportunities for organizations. User generated content has been shown to impact a travelers decision in al
Uppsatsen syftar till att klargöra de utmaningar som elittränare står inför i sin vardag, på individuell samt på organisatorisk nivå. Studien är genomförd med en kvalitativ metod, semi-strukturerade intervjuer med fyra tränare som representerar en gymnastikförening. Intervjuerna fokuserar på tränarens uppfattning om sin situation och sitt behov inom ramen för uppdraget. Resultat och analys visar p
The paper looks at the ecological crisis as a human crisis of perceptions and values. Its origins can be found in the Western anthropocentric-individualistic worldview whose expansion through the processes of colonization and globalization has allowed the industrial culture to become a global culture. The manifest inability of industrial societies to respond to the seriousness and complexity of en
Geomagnetically Induced Currents (GICs) arise from fluctuations in Earths magnetic field and can reach alarmingly high levels and cause malfunctions or blackouts in the power grids in which they occur. AF Klercker Alaküla and Lindahl invented a patented GIC immune transformer which eliminates the effects of GICs, though it is not known how this implementation will affect the transformers behavior
I den här uppsatsen undersöks den svenska bloggaren Clara Lidströms persona så som den framstår i boken Underbara Clara: Vintagepimp och hemmafix och bokens amerikanska översättning Vintage Crafts: 75 do-it-yourself decorating projects using candles, colors and other flea market finds. Undersökningen består av en analys i två delar där den första delen handlar om att analysera Claras persona för a
Abstract The aim of this thesis is to discuss the tools needed to work with environmental issues in a condominium. This includes what the tenants can do to reduce their environmental impacts, and what can be expected in their voluntary work from an environmental perspective. Through a case study in the form of an environmental review of the condominium association Malmöhus 49, a model has been dev
Självskadebeteende är ett fenomen som uppmärksammats alltmer under senare år. Trots att det skett en markant ökning av studier inom området finns det dock fortfarande mycket kvar att förklara. Studiens syfte var att undersöka självuppfattning och kroppsuppfattning hos personer med självskadebeteende. Semistrukturerade intervjuer genomfördes med fyra personer som hade ett aktuellt självskadebeteendSelf-injury has received increasing attention over the last years. Although there has been a marked increase of studies in the field, there is still much to explain. The aim of this study was to investigate self-concept and body image in people with self-injury. Semi-structured interviews were conducted with four individuals who had a current self-injurious behaviour. The study was based on an exp
Background and purpose: Magnetic resonance imaging (MRI) only radiotherapy has, due to superior soft tissue contrast of MRI and the possible reduction of systematic uncertainties, grown into a promising technique. The purpose of this work is to investigate parts of an MRI only workflow with synthetic computed tomography (sCT) images generated from MRI. This was done through investigation of treatm
In order to store radioactive waste its contents need to be known. Determining radioactive waste can be achieved by different means. The most common method is using a detector to measure the gamma photons produced by the radionuclides in the waste. A widely used method is Segmented Gamma Scanning, in which the waste package is rotated in front of a detector and then raised to the next vertical seg
The Theory of Characteristic Modes (TCM) provides an alternative means of antenna synthesis in compact mobile handsets by taking into account the chassis. This makes it possible to create dual-element Multiple-Input Multiple-Output (MIMO) antennas in mobile handsets with very little coupling and correlation between the two antennas. But apart from the antennas, modern mobile phones are each equipp
