Social Media as a new Mass Media tool for environmental consciousness; Case study of social media campaign #Kohälsa by Skånemejerier.
If people understand how social media works, as an important new element of mass media, they can use social media advertising and social network strategies as a tool for helping environmental awareness in societies and communities. Social media can work as a tool to help consumers and companies detect when companies use greenwashing in their campaigns and in the information delivered about their p
