Climate change on TikTok: Investigating the impact of viral videos about climate change on adults
Due to the rise of audiovisual social media apps such as TikTok, anyone can participate as a communicator or listener in the climate change discourse. This thesis explores viral TikTok videos about climate change, their usage of narrative elements and predominantly their impact on adults below 30 on an individual level. A content analysis revealed that most videos use helpless storylines to commun
