Mobilizing Scandinavian Children and Youth for the Environment : Launching a Transnational Campaign 1968–1971
In 1968, Swedish insurance company Folksam launched the information campaign Front mot miljöförstöringen (“Front against Environmental Degradation”). The campaign culminated in 1969 with large public hearings where young people addressed local politicians and industry leaders about environmental problems. Throughout this campaign, the aim was to activate youth and make them co-creators of large-sc
