Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods
Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. In addition to this, the purpose of the study is twofold, and it focuses on the examination of certain hedonic motives and if they influence players to purchase on impulse. T
