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How are brand characters portrayed in Formula 1 teams? The purpose of this study is to understand and describe brands and their brand characters within the experience market of Formula 1. We aim to contribute with conclusions regarding brand characters and their differentiation within the field of research of experience markets. The study adopts a qualitative and abductive approach, grounded in in
The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. In the analysis three themes were identified (Personalisation, Involv
Once upon a time, in a kingdom not that far away, a royal wedding took place between Prince Harry of Great Britain and the American actress Meghan Markle. It had been love at first sight, and with high expectations of life as a married woman, Meghan entered her new family filled with joy for what the future might hold. Unfortunately, however, being famous and a part of the royal family did not lea
This essay is based on the concept of Islamophobia and its significance. Islamophobia is a modern and a relatively new term that is defined in the hatred and prejudice against Islam and Muslims. In this essay it is possible to follow the arguments that can be seen as a sign that Muslims and those considered being Muslims face discrimination in the Swedish society. The fact that Muslims have a low
The exhibition form ”the white cube” has become a convention in the design of art exhibitions, which has its foundation in the modernism‟s ideal where the artwork was meant to speak for itself. The convention has become such as the information about the work of arts doesn‟t belong on the walls because it then might disrupt and take over the experience of the work of art‟s visual appearance. The ai
Popular Abstract in Swedish Mer än hälften av alla kvinnor har haft en urinvägsinfektion. Infektionen uppkommer när bakterier når urinblåsan och börjar växa. Immunförsvaret känner igen bakterierna, reagerar med en inflammation och symptom som sveda, trängningar och smärtor i nedre magtrakten uppstår. Om bakterierna klättrar upp till njurarna sprider sig inflammationen dit och orsakar ryggsmärtor oUrinary tract infections (UTIs) present an interesting and relevant model for studying microbial adaptation. After establishing significant numbers, the bacteria either cause severe disease, or an asymptomatic carrier state resembling the normal flora at other mucosal sites. Patients with asymptomatic bacteriuria (ABU) are protected from re-infection if the strain that they carry outcompetes more
Background: Parents face mental health challenges following their child's cancer diagnosis. However, it is unknown whether parental mental illness following a childhood cancer diagnosis influences the child's mortality.Patients and methods: Using several nationwide registers in Sweden, we identified children diagnosed with cancer between ages 0 to 14 from 2005 to 2016. Parental mental illness was
In order to fully grasp the phenomena 'City' we must understand its political structure as an integrated part of its physical structure and vice versa. This thesis focuses on one crucial element of the City, the public space, and discusses it in relation to the public realm, or sphere, of the City. The aim is to see if it is possible to conceive public space as a spatial dimension of power
On December 20, 2001, the Swedish citizen Mehdi Ghezali was captured on the border between Afghanistan and Pakistan. Ghezali spent the following 930 days in U.S. captivity, without being charged with any crime. My aim in this essay is to analyze how Ghezali was portrayed in three Swedish newspapers under and after his captivity, two nationwide and one local newspaper based in Ghezali's hometow
In this essay I explore contemporary British TV comedy that unsettles and offends its audience by pushing humour to its very outer limits. Attempts to breach decorum and provoke the reader/audience is not a new phenomenon, and by looking at the Modernist rejection of bourgeois values I try to contextualise this fascination with transgression and provocation. The British writer and director Chris
Title: An Absolut icon – To see beyond the label Seminar date: 2012-01-12 Course: FEKH95 Business Administration: Degree Project Undergraduate level, 15 University Credit Points (UPC or ECTS-er) Authors: Fabian Frankenius, Viktor Siewert Holkert and Joel Sverneborn Advisor: Clara Gustafsson Key words: Icon, Brands, Myth, Brand Equity, Authenticity. Purpose: How can we improve our understanding of
Type 2 Diabetes (T2D) is a disease of increasing importance and represents a growing burden on global healthcare and human health. In T2D, loss of effectiveness of insulin signaling in peripheral tissues cannot be compensated for by adequate insulin secretion, leading to hyperglycemia and resultant complications. In recent years, inflammation has been identified as a central component of T2D, both
BACKGROUND: Klinefelter syndrome (KS) is the most common sex chromosome disorder. The genetic background is the extra X chromosome. Venous thromboembolism (VTE) has been observed among KS patients. The aim of the present study was to examine whether KS is associated with VTE.METHODS AND RESULTS: We followed up all hospital in- and outpatients (N=1085) in Sweden with a diagnosis of KS between Janua
Context: Epigenetics may contribute to sex-specific differences in human liver metabolism. Objective: To study the impact of sex on DNA methylation and gene expression in human liver. Design/Setting: Cross-sectional, Kuopio Obesity Surgery Study. Participants/Intervention: We analyzed DNA methylation with the Infinium HumanMethylation450 BeadChip in liver of an obese population (34 males, 61 femal
Results of the first experiment on studying the radiation spectra of electrons with energy 192 7 MeV in diamond and silicon crystals at axial and plane orientation performed at the MAX-lab facility were presented. At these orientation the particle's motion can be both regular, when axial and planar channeling are possible, and chaotic, when the coherent electron interaction with single strings rev
The systematic review of universities and social innovations was carried out by placing universities within the broad framework of social innovation. Focus on social innovation as a response to development and societal problems, the review adopted a three-prong approach by analysing the drivers, process and impact of social innovations in the three core missions of universities: teaching, research
Giant molecular clouds (GMCs) are believed to affect the biospheres of planets as their host star passes through them. We simulate the trajectories of stars and GMCs in the Galaxy and determine how often stars pass through GMCs. We find a strong decreasing dependence with Galactocentric radius, and with the velocity perpendicular to the Galactic plane, Vz. The XY-component of the kinematic heating
Travel guidebooks are both travel information channels and objects of consumption. In contemporary tourism, Information and Communication Technologies (ICT) make information abundant and mostly free of charge. Therefore, as tourists still buy them, there must be something that makes guidebooks a valuable object. This research aims at understanding the value of travel guidebooks in the digital age.
