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Examensarbetets titel: "Influencer Marketing - ytlig inspiration eller något djupare?" - En kvalitativ studie om relationen mellan modeinfluencers och följare ur ett konsumentkulturperspektiv Seminariedatum: 2018-01-11 Kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 hp Författare: Michelle Da Silva Pereira, Eric Larsson, Oscar Molin Handledare: Jon Bertilsson Fem nyckeTitle: "Influencer Marketing - Superficial Inspiriation or Something Deeper?" - A qualitative research about the relationship between fashion influencers and their followers from a Consumer Culture Perspective Seminar date: 2018-01-11 Course: FEKH29, Business Administration: Bachelor Degree Project In Marketing Undergraduate Level, 15 Credits Authors: Michelle Da Silva Pereira, Eric

Genom en djupgående studie av de rättsmedel som gjorts tillgängliga för sökande av internationellt skydd inom ramen för Dublinsystemet och det nya migrationshanteringssystemet, utforskas i denna studie omfattningen av rättsmedlet i en situation där en medlemsstat vägrar ta ansvar för prövningen av en ansökan om internationellt skydd. Det är uppenbart att en sökande kan överklaga ett beslut om att Through an in-depth study of the remedies available to applicants for international protection under the Dublin System and the new Proposed Migration Management System, this thesis explores the scope of the remedy in the situation where a Member State refuses to take responsibility for the examination of an application for international protection. It is evident that an applicant may challenge a d

This thesis adds to the social debate on the relationship between society and fashion consumers. In order to explore this, the phenomenon of fashion rental is investigated to provide insights on how fashion consumers account for their behavior in order to come off as respectable. The study takes an qualitative approach by conducting eight semi-structured interviews and exploring the participants i

The interest of religion in the academia of history and the history of ideas has held an unobtrusive and modest position during modernity. Often, religion and its influences, was regarded as something waning, something that was about to disappear. Instead science would become the foremost guiding light upon which most historians would focus their gaze. This essay aims to examine how article-author

Industrial policy regains interest in politics and academia to drive economic growth and solve challenges. However successful implementation remains challenging, and it lacks consensus on a common framework. Hence, firstly the study synthesises existing principles and frameworks into a comprehensive framework of principles for industrial policy for the 21st century. Secondly, it examines the align

Title: The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model Course: BUSN39 - Degree Project in Global Marketing Authors: Oskar Andersson, Luca Pedrotti Supervisor: Jon Bertilsson Purpose: The study aims to uncover the key drivers that foster emotional brand attachment within the D2C model. Methodology: A qualitative research design was employed and data wa

As global supply chains become increasingly vulnerable due to geopolitical instability, rising protectionism, and sustainability pressures, the trend of reshoring has emerged as a strategic response among multinational enterprises (MNEs). This thesis explores the drivers behind the reshoring decisions of seven Swedish MNEs and examines the entry modes (EMs) through which these firms implement thei

Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus grou

Omkring 10% av Sveriges befolkning lider av kronisk njursjukdom. För de flesta patienter med långt gången, så kallad terminal njursjukdom är njurtransplantation den bästa behandlingen, både för patientens livskvalitet och ur ett hälsoekonomiskt perspektiv. Många patienter som har en villig donator passar inte med denna på grund av icke kompatibla blodgrupper eller för att de har antikroppar motBackground: For most patients with end stage renal disease (ESRD) kidney transplantation is the best treatment option. Best outcomes are achieved with living donation. To increase access to living donation for patients who are not compatible with their living donors, Kidney Exchange Programs (KEPs) have evolved. By exchanging donors, compatibility can be achieved thus enabling transplantation.

The aim of this thesis is to examine the current VAT treatment of public bodies in the EU, as defined by the rules of the VAT Directive. This study will examine and evaluate the current problems in interpretation of Art.13 of the VAT Directive and related rules and assess in specific whether the Court’s interposition has been successful in dealing with problems arising from it, or whether more fun

Purpose: The purpose of this thesis is to develop an understanding of the way in which a brand is developed in a dyadic relationship with an external stakeholder. Theoretical: This thesis bases its theoretical framework on two main theoretical fields: Actor-Network Theory and dialectics. Methodology: The thesis is an explorative qualitative study espousing an interpretivist view of the social wo

New basis sets of the atomic natural orbital (ANO) type have been developed for the main group and rare gas atoms. The ANO's have been obtained from the average density matrix of the ground and lowest excited states of the atom, the positive and negative ions, and the dimer at its equilibrium geometry. Scalar relativistic effects are included through the use of a Douglas-Kroll Hamiltonian. Multico

The fact that 10% of female mice enter oestrus and allow mating in the middle of the day is an old observation that has been more or less forgotten. We here show that this old knowledge can be used to improve the efficacy of both embryo transfer and insemination protocols. The present technical paper shows that rapid re-arrangements of mating cages, to achieve pseudo-pregnant recipients in the mid

Chronic obstructive pulmonary disease (COPD) is characterised by a chronic inflammation in conducting airways and the alveolar parenchyma. The inflammation, which is a consequence of inhalation of noxious gases like tobacco smoke, has traditionally been thought to be driven by innate immune responses. However, more recent studies have revealed an increase in lymphocyte-rich lymphoid aggregates (LA

Purpose: The purpose of this thesis is to analyze the fossilization in language acquisition of Italian of two Swedish learners. I intend to use the Processability Theory and the Theory of gradual construction of italian verbs of the Pavia project. I also intend to investigate the sources of linguistic input of the learners . Methodology: I have recorded two learners as they speak and based on th

After the fall of the Berlin Wall in 1989 the satellite states of the former Communist bloc immediately departed on a journey towards democracy and market capitalism. Among the many tasks of the newly elected governments, one was to transform the paternalist Communist welfare state into a social system that would decrease the oversized role of the state, at the same time as protecting the citizens

Title: Learning to read music notation on the guitar ? an analysis of various guitar schools on the market with added own examples. Purpose: To analyse currently available teaching materials on the subject of guitar notation on the market. A comparative analysis is made of five chosen books on the topic. Four criteria for the analysis of these five books are stated: 1) Structure and progression of

Assessment of programmed cell death ligand 1 (PD-L1) immunohistochemical staining is used for decision on treatment with programmed cell death 1 and PD-L1 checkpoint inhibitors in lung adenocarcinomas and squamous cell carcinomas. This study aimed to compare the staining properties of tumor cells between the antibody clones 28-8, 22C3, SP142, and SP263 and investigate interrater variation between