AN EXAMINATION OF THE NEED FOR RESOURCES WHEN SHIFTING FROM A PRINT BASED BUSINESS MODEL TO A DIGITAL BUSINESS MODEL IN THE NEWSPAPER INDUSTRY
Title: An examination of the need for resources when shifting from a print based business model to a digital business model in the newspaper industry Date of the seminar: May 2, 2012 Course: Master Corporate Entrepreneurship and Innovation Internship and degree project (Master thesis 15 ECTS) Author: Dallyce Sax Advisor: Joakim Winborg Keywords: Need for resources, business model change, org
